
Facebook CEO Mark Zuckerberg testifies before a joint hearing of the Commerce and Judiciary Committees on Capitol Hill in Washington, Tuesday, April 10, 2018, about the use of Facebook data to target American voters in the 2016 election. (AP Photo/Alex Brandon)
The Trump administration announced a fair housing discrimination complaint against social media giant Facebook on Friday, saying the way the company targets ads can be used to screen out people based on race, sex or other protected categories.
The complaint goes to the heart of Facebooks business model, which depends on being able to offer advertisers micro-targeting.
Facebook mines extensive user data and classifies its users based on protected characteristics. Facebooks ad targeting tools then invite advertisers to express unlawful preferences by suggesting discriminatory options, the Housing and Urban Development Department said in the complaint.
Among those options are physical disabilities, parents with children and even religious practices advertisers are allowed to show their ads only to people Facebook deems interested in Jesus or the Christian Church, for example.
Those practices could violate the Civil Rights Act, HUD said in the complaint, dated August 13.
The government had begun an investigation in 2016 after learning that Facebook allowed people running ads to narrow down those who can see their advertising based on protected categories.
Facebook didnt immediately respond to a request for comment, but has previously said its policies tell advertisers not to discriminate. The company also insisted it had safeguards to stop advertisers from selecting based on race or ethnicity.
Poster Comment:
Zuckerberg will be forced to bake gay wedding cakes and whatever else Donald & HUD (regulations made up by bureaucrats) tells him to do, or face prosecution to the full extent of the law?
This truly is fascism, where the government mandates how you must run your business.
Business doesn't have to serve anyone, they have the right to tell anyone to F' off! Even Trump snowflakes.