During the shocking false missile attack on Hawaii, traffic to porn sites from the state went completely limp but quickly stiffened again after the false alarm was revealed, according to the porn website Pornhub.
Pornhub examined the traffic on its site from the time the first alert was issued, at 8:07 a.m. on Saturday, and found that in the 20 minutes following the alert, traffic slumped a massive 77% from its normal level, reaching its nadir 15 minutes after the alert. Yet after the alert, at 8:45 a.m. that the first text had been a false alarm, things changed rapidly; traffic skyrocketed 48% higher than normal levels, with the apex coming at 9:01 a.m.
The Daily Mail commented that the peak traffic occurring 15 minutes after the second announcement was issued rose because that gave people time to return to their homes (and, apparently, their computers) after seeking shelter.
Pornhub has stated that only 1% of its viewers watched the site on a mobile device in 2007, but by May 2017, 75% of viewers tuned in on a mobile device.
Yet In 2007, Pornhub visitors spent an average of 13 minutes on the site, viewing a total of 14 pages. But in 2017, PornHub visitors spent nine minutes viewing only nine pages.