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Title: Allure of city itself a factor in S.F.'s tech boom
Source: SF Chronicle
URL Source: http://www.sfgate.com/cgi-bin/artic ... /c/a/2012/04/15/MNE41NUAUP.DTL
Published: Apr 15, 2012
Author: Casey Newton
Post Date: 2012-04-16 12:41:14 by lucysmom
Keywords: None
Views: 227

Here's one way San Francisco's current tech boom differs from the dot-com era: This one is creating many more jobs.

The city will have 28 percent more technology positions by the end of this year than it had at its 2000 peak, according to a new analysis of state employment data by real estate consultant Jones Lang LaSalle. Technology is San Francisco's fastest-growing sector, and now occupies more office space in the city than any other industry.

The city will have 44,305 tech jobs by the end of the year, up from 36,921 last year and 34,442 in 2000, according to the analysis. The estimates are based on data from the California Employment Development Department, Moody's Economy.com and Jones Lang LaSalle.

snip

"In 2000 you were hearing more about network technology and Internet technology," said Colleen McCreary, chief people officer at Zynga. "There wasn't this spirit of bringing the world together, of being creative and using both sides of your brain. Most of the consumer applications you've seen become successful this time are like beautiful works of art. And San Francisco is just primed for that."

McCreary joined Zynga about three years ago, when it had 130 employees. Today the company is hiring in more than 25 areas, including game studios, mobile development and its Zynga.com platform.

"The difference between 2000 and today is the breadth, scale and strength of the firms powering today's growth," Mayor Ed Lee said in an e-mail. "I am bullish on our future because San Francisco will always be a place where entrepreneurs can take new ideas and build great companies around them."

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