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Title: Huffington: AOL Merger Will Help HuffPo's 'Massive Expansion'
Source:
PC MAG
URL Source: http://www.pcmag.com/article2/0,2817,2379568,00.asp
Published: Feb 7, 2011
Author: PC MAG
Post Date: 2011-02-07 10:43:14 by Brian S
Keywords: None
Views: 2049
Comments: 8
AOL's purchase of the Huffington Post will help the blog with plans for a "massive expansion" in 2011, and bring its content to a much wider audience, founder Arianna Huffington said Monday. HuffPo, however, was "not for sale," and the blog only agreed to the AOL acquisition because of how its existing properties will help the blog grow, Huffington said during a conference call with analysts. "Nobody was in a hurry to cash out; everybody believed we could do an IPO down the road, so there's really an opportunity that the [AOL] team provided us with that was so exciting and that really determined the timing." On Sunday night, AOL announced plans to acquire HuffPo for $315 million. Huffington will become editor-in-chief of the newly formed Huffington Post Media Group, which will include all AOL content sites, including TechCrunch, Engadget, and Patch. "Our goals for 2011 included a massive expansion at the local level, launching on the global scene, starting with Brazil, and doing a lot more on the woman's space," she said. AOL will help accomplish that, particularly its localized Patch brand, which Huffington said will boost coverage during the 2012 elections. HuffPo emerged in 2005 as a left-leaning political blog that included contributions from political figures, celebrities, and average bloggers alike. When asked how the political nature of HuffPo might be affected after the AOL merger, Huffington said Monday that its politics section now only accounts for 15 percent of traffic. "We've really transformed ourselves," Huffington said. The blog now has 26 sections, the most recent of which focuses on divorce. HuffPo has gained in popularity in recent years, but has also been criticized for recycling content, or writing blurbs based on the reporting of more established media organizations, with links back to those stories. Chief among Huffington's critics is Rupert Murdoch, who – during a December 2009 debate with Huffington – accused her blog of "feeding off the hard-earned efforts and investments of others." Huffington countered that she'd never had a single complaint from other sites. "If we were misappropriating, we would have heard from them," she said. On Monday, Huffington said the blog is currently focused on producing "high-quality content in a cost-effective way." She pointed to the partnerships that HuffPo has set up between established editors and junior reporters. "Young reporters have been breaking stories [after] being mentored by established editors," she said. "This is something that is very congruent with citizen journalism, with what Patch is doing." HuffPo understands "how people consume news today," something that "legacy media" organizations sometimes do not, Huffington said. For AOL, the company chose to purchase HuffPo rather than set up a partnership because "it boils down to our strategy [and] the art of war – where you can win and how do you have the upside in the future," said Tim Armstrong, AOL's CEO. "HuffPo offers us an ability to accelerate the core strategy" of premium content. Armstrong channeled Steve Jobs by promising "magical experiences" via the new Huffington Post Media Group. In terms of logistics, Armstrong said he will spend the next 30 days integrating the organizations, though he said "this may be the smallest disruption of any transaction I've ever worked on." In a Monday morning e-mail to readers and bloggers, Huffington said "far from changing the Huffington Post's editorial approach, our culture, or our mission, it will be like stepping off a fast-moving train and onto a supersonic jet. We're still traveling toward the same destination, with the same people at the wheel, and with the same goals, but we're now going to get there much, much faster."
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#1. To: Brian S (#0)
"Casey Jones, you better watch your speed...."
"Keep Your Goddamn Government Hands Off My Medicare!" - Various Tea Party signs.
Arianna has to be the ultimate fag hag. First she marries a homo to get citizenship and millions of bucks for being his beard,and then she sells her internet body to the homo that owns aol. I love how aol is trying to sell this as broadening their political base. Is it possible they have never even taken a look at the US version of the Internationale? The Huffington Post makes the old Soviet-era Pravda look like balanced reporting by comparison.
"I adore John McCain, support him 100 percent and will do everything I can to support his reelection. As everyone knows, I was honored and proud to run with him. And Todd and I were with him in D.C. just a week ago." (Sarah Palin,Dec 2009) ************************************ DID Palin say or write these things or not? (Me) I don't know or F ing care. (Mad Dog posted on 2009-12-26 16:36:33 ET,post # 105 http://libertysflame.com/cgi-bin/readart.cgi?ArtNum=5510&Disp=114#C114)
She has enough millions by now and enough connected homo and leftist pals in the ruling party that she knows none of what she proposes will ever affect her,so she doesn't care. She is a whore at heart. She signed up for the conservatives when it looked like they were winning,and then she deserted the sinking conservative ship like the rat she is when she figured out the left was going to win.
"I adore John McCain, support him 100 percent and will do everything I can to support his reelection. As everyone knows, I was honored and proud to run with him. And Todd and I were with him in D.C. just a week ago." (Sarah Palin,Dec 2009) ************************************ DID Palin say or write these things or not? (Me) I don't know or F ing care. (Mad Dog posted on 2009-12-26 16:36:33 ET,post # 105 http://libertysflame.com/cgi-bin/readart.cgi?ArtNum=5510&Disp=114#C114)
In other words she is smarter than the conservatives who drowned.........
"Keep Your Goddamn Government Hands Off My Medicare!" - Various Tea Party signs.
FIXED.
Only an opium-smoking FOOL would think that when you've maxed out your credit cards, and can no longer make minimum payments, that raising the limits on the credit is a good idea. Either that, or you're a socialist ass-hat, who thinks "There will be no more money when the U.S. dollar has no value, until that time we can keep printing more." And yes, that IS from LF's answer to Ben Bernanke, go65, leading disfunctional and delusional socialist of the forum. And now, our favorite liberal "thinker," godwinson: No surprise that principle isn't important to you since you have none.
"I adore John McCain, support him 100 percent and will do everything I can to support his reelection. As everyone knows, I was honored and proud to run with him. And Todd and I were with him in D.C. just a week ago." (Sarah Palin,Dec 2009) ************************************ DID Palin say or write these things or not? (Me) I don't know or F ing care. (Mad Dog posted on 2009-12-26 16:36:33 ET,post # 105 http://libertysflame.com/cgi-bin/readart.cgi?ArtNum=5510&Disp=114#C114)
She's no different than any of the other members of the "one party/two wings" puppets. She's an actress. She plays the part she's told to play. Her role is to make meaningless pap and debate appear to have real consequence, in order to perform the same function as a pressure relief valve on a pressure cooker. It keeps the fools asleep while evil things are done.
And the sheep will bleat their submission, Burma Shave.
i'm just shocked AOL has $350 million to spend.
Since January 3, 2011, Republicans have controlled the power of the purse.
In a Monday morning e-mail to readers and bloggers, Huffington said "far from changing the Huffington Post's editorial approach, our culture, or our mission, it will be like stepping off a fast-moving train and onto a supersonic jet. We're still traveling toward the same destination, with the same people at the wheel, and with the same goals, but we're now going to get there much, much faster."
#2. To: Brian S (#0)
#3. To: Godwinson (#1)
"Casey Jones, you better watch your speed...."
#4. To: sneakypete (#3)
She is a whore at heart. She signed up for the conservatives when it looked like they were winning,and then she deserted the sinking conservative ship like the rat she is when she figured out the left was going to win.
#5. To: Brian S (#0)
AOL's purchase of the Huffington Post will help the blog with plans for a "massive
expansion PROPAGANDA" in 2011 
#6. To: Godwinson (#4)
In other words she is smarter than the conservatives who drowned...
#7. To: sneakypete (#3)
(Edited)
She signed up for the conservatives when it looked like they were winning,and then she deserted the sinking conservative ship like the rat she is when she figured out the left was going to win.
Seeing the others as fools,
Not knowing nor even caring,
They've become no more than tools.
#8. To: Brian S (#0)
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