LAS VEGAS - Ford on Friday unveiled the Ford Focus Electric, the company's first-ever all-electric passenger car.
Ford CEO Alan Mullaly unveiled the new car during a keynote presentation here at the Consumer Electronics Show. He said the Ford Focus Electric is "a great step forward in electrification."
The zero-CO2-emissions, gasoline-free Ford Focus Electric will be available later this year and is one of five new electrified vehicles Ford will deliver by 2013 in North America and Europe.
It can fully charge in three to four hours using an at-home, wall-mounted 240-volt charge station. Ford has partnered with Best Buy and its Geek Squad for charging station purchases and installation. Ford is also teaming up with Microsoft to offer value charging, which will allow users to charge their cars at the cheapest utility rates. The Focus Electric's onboard charger converts AC power from the electric grid to DC power to charge the car's liquid-cooled/heated battery pack.
To help drivers get used to an all-electric car, the Focus Electric will have a special version of MyFord Touch as well as MyFord Mobile, a new smartphone app that will let users keep track of their Focus Electric, change charge settings, find charging stations, and more.
When you power up the app, it will tell you where your car is, and its status, current charge level, and how long it will take to get to a full charge. Ford can send alerts if charging is interrupted or if you forget to plug in, for example. Ford will extend its existing partnership with Mapquest to provide Focus Electric drivers with access to charging station information.
Ford acknowledged that charging stations are currently few and far between about 1,800 nationwide, many of which are in California. But during the next 18 months, there will be 12,000 public charging stations added throughout the country, Ford said.
The car has a maximum speed of 84 mph. To help preserve battery power as much as possible, the car's dashboard will keep you updated as to how you're driving and how you might be able to improve battery life by changing up your driving style (ie: stop slamming on those brakes).
Mullaly said the Focus Electric transforms the car "from something we use into something we experience." Just like the iPhone is more than a phone and the PlayStation is more than a gaming console, the Focus Electric is more than a car, he said.
The Focus Electric will have many of the same features as other Focus vehicles, including Sync with 911 assist, vehicle health report and traffic directions and information, audio from Sony, in-car Wi-Fi, and push button start. On the eco-friendly side, the car's seats are made from 100 percent recycled material, and there is even blue jean material used as part of the installation.
The car is a five-door hatchback similar to other Focus models.