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Title: Mormons Try Rebranding: “We’re Just Like You!”
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URL Source: http://www.bnet.com/blog/advertisin ... 8217re-just-like-you-8221/5447
Published: Aug 10, 2010
Author: Jim Edwards
Post Date: 2010-08-10 22:49:57 by Skip Intro
Keywords: None
Views: 12075
Comments: 11
The Mormons are embracing their inner Mad Men with an extensive TV ad campaign that rebrands the Church of the Latter Day Saints as “normal” (video below). Lots of churches use advertising, of course, and there’s nothing wrong with that, but the uncomfortable subtext here for people of faith is that good brand management often succeeds where the good book on its own fails. The Mormon repositioning is an admission that a central part of its faith — the two years of required missionary work that often consists of knocking on strangers’ doors to share the good news — has ruined the church’s corporate image, per the Star Tribune: In a recent study by the Pew Forum on Religion & Public Life, respondents were asked to give a single-word description of Mormonism. Three of the top four responses were negative: “Bigamy” (No. 1), “cult” (No. 3) and “different” (No. 4). “Family” was No. 2. Marketing experts have determined that many people find this door-to-door tactic off-putting at best, irritating at worst. So, say hello to the “new” Mormon: bubbly, friendly, someone who loves to do the same things you do and, best of all, is willing to approach you on your terms. Normalcy is a key part of the campaign’s theme, according to Ron Wilson, the LDS’s brand manager: “We want to help people understand that we are not who they think we are,” said Ron Wilson, the church official overseeing the campaign. “We’re no different than you. In fact, we might be your next-door neighbor.” To get an idea of how much of a revamp this is, compare the official LDS web site and the new Mormon.org. The former is filled with fusty religious exhortations; the latter — bad-dum-bump! — has trendy, modern art direction and looks like an insurance company’s home page. The ad that’s catching most eyes features Joy Monahan, the 2008 women’s longboard surfing champ. Like all the ads — click through into YouTube and the “suggestions” list will show you a dozen or more — the ads show just plain folks describing their normal lives, and concluding with the phrase, “… and I’m a Mormon.” If you’re interested in the actual tenets of Mormon history and belief — the magic underwear, the intolerance, the frauds of its founder, and the church’s retrospective baptism of the dead — you’re probably better off watching PBS’s fascinating four-hour history of the church, which covers all sides of those issues.
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#1. To: Skip Intro (#0)
I'm not and I doubt whether the majority of posters or lurkers here are, skippy.
It's a start. There's even a song they could use as their theme. Hey, I'm not strange, I'm just like you I like to do what normal people do I comb my face and shave my hair And keep a live chicken in my underwear Chorus: I'm not strange, I'm just like you We're not strange, We're just like you I'm not, I'm not, I'm not, I'm not strange I'm not strange, I'm just like you I've got the very same frustrations too You should have seen me at the bar last night I like 50 cents get me just right Chorus I'm a real good guy, now that's no shit 'Bout half the time I'm full of it I like to smoke and drink and have my fun And see how fast my car will run Chorus I don't start anything that I can't end You know I even got married to my girlfriend In the morning I like bacon and eggs And I've got balls between my legs Keith Sykes
"How many confirmed NV Mig kills do YOU have general? I only have three." - Mad Dog, the syphilitic psychopath
That's the only cock in there, skippy!
I met a guy about 25 years ago who explained the superman underwear to me, but it has been so long I forget what it's all about.
"Lets [sic] rent a room." ~ Jethro Tull to Rotara
This is the first time I've heard of it.
"How many confirmed NV Mig kills do YOU have general? I only have three." - Mad Dog, the syphilitic psychopath
See yukon. See yukon talk about cocks. Can mad dog be far away?
"Lets [sic] rent a room." ~ Jethro Tull to Rotara
I don't see him, actually.
"How many confirmed NV Mig kills do YOU have general? I only have three." - Mad Dog, the syphilitic psychopath
You know, if I were part of their "Mad Men" think-tank (which is almost an oxymoron), I would advise against the door-to-door thing. There are other, more- effective in-roads (social media). On our spare moments of being left alone by our employers do we want those smiling Mormons at our door--just as we're about to grill a steak or solve the mystery of the yellow waxy buildup on our kitchen floor? I say NOT. However, as a mere woman, my professional opinion would never be taken seriously--at least on any issue beyond waxy yellow buildup.
Invite them to join you in happy hour!
Hell no, I have a few, bizarre ritualistic religious hangings near my front door just to keep the conversation at a minimum--and to my advantage.
....normal,.....[giggle] 3 Jehovah Witness's piled out of a tinted window SUV,....with 2 men inside wearing dark sun glass's and looking like secret service. I looked over to the little asian guy and asked him where the hell he came from,...and I did use the word hell in the conversation.
If you’re interested in the actual tenets of Mormon history and belief
#2. To: All (#0)
#3. To: Skip Intro (#2)
a live chicken in my underwear
#4. To: Skip Intro (#0)
f you’re interested in the actual tenets of Mormon history and belief — the magic underwear
#5. To: Fred Mertz (#4)
I met a guy about 25 years ago who explained the superman underwear to me, but it has been so long I forget what it's all about.
#6. To: Skip Intro (#5)
#7. To: Fred Mertz (#6)
#8. To: Skip Intro (#0)
embracing their inner Mad Men with an extensive TV ad campaign that rebrands the Church of the Latter Day Saints as “normal” (video below)
#9. To: Suzanne (#8)
On our spare moments of being left alone by our employers do we want those smiling Mormons at our door
#10. To: Ibluafartsky (#9)
Invite them to join you in happy hour!
#11. To: Skip Intro (#0)
The Mormons are embracing their inner Mad Men with an extensive TV ad campaign that rebrands the Church of the Latter Day Saints as “normal”
2 Women and a skinny asian guy.
The Alpha Female of the pack blurted out upon our meeting infront of the house,...that she had come across the sea from Africa by Jehovah's will.
I looked next at a cute blonde girl with a Bible standing back in submission,...allowing the Alpha Female first dibs.
My continued stares at the cute blonde who now began to blush a little upset the Alpha Female,....who proceeded to lean into my comfort zone and bare her teeth with questions about what I knew about Jehovah.
at this point the Alpha Female errutped and began holding the Bible in the air.
I laughed out loud,.....they packed it in for the day.
The secret service drove them off. : )
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