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Computers-Hacking
See other Computers-Hacking Articles

Title: RIP: Adblock Plus [money-grubbing sellouts]
Source: Engadget
URL Source: http://www.engadget.com/2016/02/12/rip-adblock-plus/
Published: Feb 12, 2016
Author: Violet Blue
Post Date: 2016-02-13 07:30:53 by Tooconservative
Keywords: None
Views: 1659
Comments: 10

I got a little too excited when the Interactive Advertising Bureau (IAB) chief called Adblock Plus (ABP) "an unethical, immoral, mendacious coven of techie wannabes." I immediately wanted to know when the next coven meeting was and how many stars to sew onto my witch cape.

The chief's accusations of heresy came after ABP was disinvited from the bureau's Leadership Summit. IAB's chief further twisted the ceremonial dagger by saying they weren't invited "in the first place."

After that splendid outburst of public bitchiness, finding and joining the ad-blocking coven was my destiny. But little did I know that any ad-free witchery Adblock Plus might've been storing up for future spell-casting was getting less ad-free by the minute.

Disappointingly, Adblock Plus didn't respond to IAB's dramatic snub by holding a recruitment open house for its mendacious coven.

Instead Adblock Plus held a summit earlier this week in London to hash out a new treaty with ad publishers, so even more of them can be white-listed to bypass the popular tool's advertising filters.

The superstar ad-blocking tool has already taken a lot of heat for having that white list in the first place -- called an "acceptable ads" policy -- as well as the way it's executed.

Not all of its 144 million or so users know this, but Adblock Plus comes preloaded with a filter that allows some ads to be shown. That white list is turned on by default when someone installs Adblock Plus, so users must manually opt out if they don't want to see any ads. Those ads that don't get blocked come from companies and organizations that Adblock Plus calls "strategic partners." They are all manually approved by ABP and must meet ABP's acceptable ads criteria.

Large companies pay Adblock Plus' parent company, Eyeo, for this white-listing, though it's offered free for small and medium-size websites. Even after it started rolling out in 2011, Eyeo would not name its white-listed "strategic partners." But when information was leaked, the ad blocker confirmed to Financial Times that it was giving a pass to more than 300 businesses. It was reported that "one digital media company (which asked not to be named) was told that it would cost 30 percent of its advertising revenue to be whitelisted by Eyeo and Adblock Plus."

Its pay-for-play deals with Google, Microsoft, Amazon and multi-billion dollar "native content" ad company Taboola were also confirmed.

Do you recognize that last one? If not, you surely know Taboola's trademark "Around The Web" paid-content links -- as in, those clickbait redirect articles sometimes called "You May Also Like," confusingly displayed alongside actual articles on news sites. Right now on The Atlantic you can see Taboola's "25 Stars Who Are Literally Unrecognizable Without Makeup," and on Daily Mail, "Get Paid $150 For Using This Credit Card."

This is the same Taboola that was smacked down by the Better Business Bureau not too long ago for blurring the line between so-called "native advertising" and real editorial content. Taboola's unsuccessful argument against the agency's charges was that it isn't an advertiser and therefore isn't subject to the Better Business Bureau's National Advertising Division rules.

Maybe a scornful rival coven cursed Adblock Plus to have bad taste in strategic partners. But bad taste can't hurt you, right? In our brave new world of skyrocketing malvertising infections, it can.

While Adblock Plus appears to be careful about documenting the screening of its white list, the security of ads served through ABP's white list is the elephant in the room. That's because ads that get a pass on ABP's white list are only going to be as secure as the sources serving them to viewers. For an example, look no further than the June 2014 Syrian Electronic Army hack on Reuters -- which was done through compromising Taboola's ad slots.

Adblock Plus says its white list program is designed to make the internet better through encouraging unintrusive ads ... though I think it's important to note that the "Acceptable Ads" anchor tag (its midpage URL) is #monetization. The program is framed as a practical compromise between the conflicts of ads and ad blocking. On top of all of this philosophy, ABP claims its white list is something its users want (citing this survey, which doesn't actually say that).

Some advertisers resent the program almost as much as they hate the fact that ad blockers even exist. In recent lawsuits against the company, some ad publishers have called ABP's white list program "extortion," "racketeering" and a "shakedown."

I'm guessing those advertisers are the ones who've been left off the white list -- for now, anyway.


Poster Comment:

These ad blockers all derive from the same open source code and utilize the same blocking lists. So they are all functionally equivalent and utilize the same blacklists and whitelists (if you allow them to use the "acceptable ads" list which is enabled by default). uBlock Origin remains pure. The only major site I allow to show me any ads is the anonymous search engine DuckDuckGo. I switched to uBlock Origin a few years back after years of being a loyal AdBlock Plus user. I don't hate ABP, I just don't trust them any more. uBlock Origin

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#1. To: TooConservative (#0)

"Large companies pay Adblock Plus' parent company, Eyeo, for this white-listing ..."

White-listing? More like black-mail.

misterwhite  posted on  2016-02-13   9:09:35 ET  Reply   Trace   Private Reply  


#2. To: misterwhite (#1)

White-listing? More like black-mail.

The great thing is that we don't have to put up with them trying to monetize the huge user base.

It's open source. You can download the source code and compile your own version, add features, etc. And call it something like Mister White's Ad Blocker.

It's been a great open source project but what ABP is doing the last few years is contrary to the spirit of free software.

Tooconservative  posted on  2016-02-13   10:00:39 ET  Reply   Trace   Private Reply  


#3. To: TooConservative (#2)

"The great thing is that we don't have to put up with them trying to monetize the huge user base."

I see. Better that ABP monetize the huge advertising base.

misterwhite  posted on  2016-02-13   10:08:04 ET  Reply   Trace   Private Reply  


#4. To: TooConservative (#0)

Google Killing Off Flash-Based Ads By June

OK... since you seem to understand this stuff...
what's this news with Google dropping Adobe Flash and going to HTML 5 all about?
Does this mean that I don't need the Adobe Flash plugin anymore?
Or are there other websites where I still need it?
Or is EVERYBODY going to drop Adobe and go to HTML 5?

Willie Green  posted on  2016-02-13   10:43:28 ET  Reply   Trace   Private Reply  


#5. To: misterwhite (#3)

I see. Better that ABP monetize the huge advertising base.

Well, no. Better that we all switch to the versions of the same software like uBlock until ABP comes to their senses.

They can monetize better in the long run if they don't go about it this way. They're just pumping their pockets full of cash with this scheme.

Tooconservative  posted on  2016-02-13   14:03:58 ET  Reply   Trace   Private Reply  


#6. To: Willie Green (#4)

what's this news with Google dropping Adobe Flash and going to HTML 5 all about? Does this mean that I don't need the Adobe Flash plugin anymore?

For the most part, yes, you don't need Adobe Flash for YouBoob any more. AFAIK, they have converted all their vids to HTML5. HTML5 is free and open and Flash is still a proprietary product. And Flash is a major security risk and has been for years.

Or is EVERYBODY going to drop Adobe and go to HTML 5?

Yep. But Flash sites are big. And it is expensive to replace Flash with HTML5 so most won't do it until they are ready to rewrite their websites anyway. It will take a long time for these Flash-based sites to completely disappear. But HTML5 is definitely the future and it has mostly arrived already. For many people who hit Facebook and YouTube and virtually no other media sites, they can mostly abandon Flash now. If you hang out at other sites that offer Flash video, you'll need to keep your Flash player up to date.

In a few years, Flash will likely be used by a very small fraction of online users. The developers are tired of Flash and its security holes. They want to move on.

Tooconservative  posted on  2016-02-13   14:10:01 ET  Reply   Trace   Private Reply  


#7. To: TooConservative (#6)

OK, thanks...
I see that I can "deactivate" Flash without actually removing it... so I think I'll try that for a while to see if I encounter any problems.

Willie Green  posted on  2016-02-13   14:36:26 ET  Reply   Trace   Private Reply  


#8. To: Willie Green (#7)

Sounds like a pain-free plan. You can find browser extensions that let you enable/disable Flash permanently or temporarily on various sites. Typically, you would have Flash disabled by default for all websites and just enable it on the sites you want.

I'm not sure if they have a support group for Flashoholics Anonymous.     : )

Tooconservative  posted on  2016-02-13   21:16:41 ET  Reply   Trace   Private Reply  


#9. To: TooConservative (#0)

I switched to UBlock a couple of weeks ago once I got wind of the payoffs. It seems to work just fine, but if you want to tweak it, it takes a bit of getting used to.

Hank Rearden  posted on  2016-02-16   13:41:25 ET  Reply   Trace   Private Reply  


#10. To: Hank Rearden (#9)

Yeah, AdBlock Pro is a little easier but they work about the same.

uBlock is a little less demanding of RAM/CPU usage, I think. Some of these things use up a lot of memory.

Tooconservative  posted on  2016-02-16   16:25:10 ET  Reply   Trace   Private Reply  


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