Days before Paul launched his bid for president, his campaign shelled out more than $100,000 to a domain-buying firm to purchase a "domain name." Soon after, RandPaul.com, which had previously been a pro-Paul site run by his fans, emerged as the official portal for the campaign. Federal campaign records show Paul used his Senate reelection committee to pay $100,980 to Escrow.com, a domain service, on March 27 for what is described as a "domain name." Previously, Paul's political homepage was RandPaul2016.com, an address that now automatically redirects to his RandPaul.com page.
The payment is an enormous sum even in the murky world of political cybersquatting. "Holy crap," a top Republican digital strategist said when informed of the price. "That's a ton."
Patrick Ruffini, a veteran GOP digital strategist, said that he had never heard of a campaign paying so much for a URL, though he was not shocked. "It's very much a seller's market," Ruffini said, adding that owning a candidate's "FirstnameLastname.com" was the gold standard in the digital world. "I would argue that almost nothing else matters."
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