Talk Radio Watch
See other Talk Radio Watch Articles
Title: Rush Limbaugh Ad Boycott Cost Cumulus Radio 'Millions,' CEO Says
Source:
Huffington Post
URL Source: http://www.huffingtonpost.com/2012/ ... tics&ncid=edlinkusaolp00000009
Published: May 9, 2012
Author: Jack Mirkinson
Post Date: 2012-05-09 12:11:31 by Brian S
Keywords: None
Views: 2013
Comments: 2
The head of one of the biggest radio companies in the country said Monday that the advertiser boycott of Rush Limbaugh cost him "millions" in 2012. Lew Dickey, the CEO of Cumulus, was speaking to financial analysts about his companies' results. The boycott -- which saw scores of advertisers leave after Limbaugh called law student Sandra Fluke a "slut" and a "prostitute" because of her birth-control advocacy -- had "hit us pretty hard." Dickey said that Cumulus had lost "a couple of million bucks in the first quarter and a couple of million bucks in quarter two." He claimed that the losses accounted for one percent of the 3.5 percent loss in revenue that Cumulus suffered over this period. It's the first time any sort of monetary figure has been given about the impact of the boycott. Cumulus is also a relatively small player where Limbaugh is concerned, airing his show on just 38 stations around the country. Dickey's comments could mean that companies that have a bigger stake in Limbaugh's show were hit harder. For his part, Limbaugh has claimed that the boycott had a negligible impact, and that many of the advertisers who left his show have been clamoring to return.
Post Comment Private Reply Ignore Thread
Top • Page Up • Full Thread • Page Down • Bottom/Latest
#1. To: Brian S, *Ron Paul for President* (#0)
(Edited)
Obama will bail Pills Limpbought out, that fat slut is too big to fail!
Obama's watch stopped on 24 May 2008, but he's been too busy smoking crack to notice.
Hmmm... $2M/.01 = $200M per quarter... or about $800 million per year in revenues. And the Limbaugh boycott affected his revenues by a couple million dollars??? LMAO. Your collective efforts didn't accomplish ANYTHING!!!!!!!!!! LMFAO.
LoonyMing: I brandish my ignorance like a crucifix at vampires. 'It's now very common to hear people say, "I'm rather offended by that", as if that gives them certain rights. It's no more than a whine. It has no meaning, it has no purpose, it has no reason to be respected as a phrase. "I'm offended by that." Well, so fucking what?' —Stephen Fry
Disco Duck Limbaugh
"We (government) need to do a lot less, a lot sooner" ~Ron Paul
#2. To: Brian S (#0)
Dickey said that Cumulus had lost "a couple of million bucks in the first quarter and a couple of million bucks in quarter two." He claimed that the losses accounted for one percent of the 3.5 percent loss in revenue that Cumulus suffered over this period.
The economy is wonderful!
Re-elect Obama, he'll pay your rent!
A chicken in every pot!
-Baghdad Bri-bri-
Translation: IGNORANCE IS STRENGTH
Top • Page Up • Full Thread • Page Down • Bottom/Latest
[Home] [Headlines] [Latest Articles] [Latest Comments] [Post] [Mail] [Sign-in] [Setup] [Help] [Register]